In addition to product differentiation and inforce management, due care is a critical component of M Financial’s client advocacy strategy. Life insurance due care requires an understanding of the factors that impact policy performance and drive product selection. M Financial leads the insurance industry in this regard by providing insight and analysis that deliver significant value. M member firms utilize these resources – assembled by M Financial’s staff that includes 18 actuaries – to assist clients and advisors in making informed decisions regarding life insurance purchases.
M Financial’s commitment to client advocacy can also be seen in The Advisor’s Guide to Life Insurance (AGLI), a comprehensive educational resource developed by M Financial and published by the American Bar Association that provides insight on the purchase, fundamentals, applications, and maintenance of life insurance products. The AGLI is designed for professional advisors, including attorneys, CPAs, and Family Offices, involved in the evaluation, purchase and management of life insurance policies on behalf of clients. It increases awareness and understanding of the benefits of life insurance, facilitating more informed decisions and enhancing plan sustainability and effectiveness.